Mystery Shopping for retail.
Do your customers receive the service they deserve? Do your employees proactively offer the right promotions and products? Do they offer complementary products to the main purchase to increase the average purchase value?
With El Cliente Indiscreto, you will obtain a detailed assessment of how your customers are served, how brand standards are met and the level of staff involvement, whether in a shopping centre, chain store or franchise.
Our mystery shoppers adapt to your needs to offer a tailor-made project. Improve the quality of your establishments with El Cliente Indiscreto.
What do we analyse to improve your service as a shopping centre, chain store or franchise?
Although each case is different and the factors to be analysed differ between a shopping centre, a chain store or a franchise, we take the following points into account.
Improve your sales KPIs
- Objective assessment of customer service.
- Sales pitches tailored to the brand/store/franchise.
- Offering alternatives and complementary products to increase average purchase value (UPT).
- Compliance with customer service protocols.
- Reaction to objections.
- Analysis of payment process efficiency, speed and variety of methods.
- Product packaging and delivery.
- Control of promotions and offers, labelling and pricing.
- Competitive benchmarking analysing positioning in terms of service, prices and experience.
- Order and cleanliness at the point of sale, including fitting rooms and common areas.
- Correct organisation and professionalism of staff.
- Appropriate visual presentation in shop windows and inside the point of sale.
- Proper functioning of interactive screens, tablets and self-checkout systems.
- Online order management.
- Proper functioning of all customer communication platforms.
- Shopping centres. Compliance with standards among different operators.
- Shopping centres. Analysis of each operator individually and as a whole.
- Shopping centres.Correct application of labelling, offers and promotions.
What are you waiting for?