What is Mystery Shopping?
One of our shoppers will pose as a regular customer of your business and objectively and professionally evaluate the shopping experience at your company, providing objective and impartial feedback that assesses how the company fulfils its brand promise and the expectations it creates in customers.
Discover your strengths and improve your weaknesses.
Mystery Shopping step by step.
Our process guarantees results: together with you we set goals, listen to your needs, configure the questionnaire and train our shoppers to carry out an objective, discreet and professional evaluation.
After the visits, we provide you with a detailed and objective report. We then analyse the results and offer key recommendations to improve your business and increase customer satisfaction.
Which companies use Mystery Shopping services?
The Mystery of A. J.
After 25 years at El Cliente Indiscreto, we have made our own film to explain what Mystery Shopping is.
How big an investment is Mystery Shopping for my business?
It is a minimal investment for the return you get, as it allows you to identify weaknesses and provides key information that is reflected in your company’s bottom line.
Improve your customer experience.
Improve your service
At El Cliente Indiscreto, we carry out Mystery Shopping projects throughout Spain and part of Europe.In the Spanish market, we have our own extensive network of evaluators, covering both large cities and small towns and villages, ensuring complete coverage at any location.
In the international market, we have experience leading projects with local partners, thanks to our excellent relationship as members of the MSPA.
How often is Mystery Shopping necessary?
Frequency recommended by experts.
The ideal frequency for a Mystery Shopping programme depends on your business, but in general, we recommend doing it regularly and systematically to obtain representative results on which to base your decisions.
Many companies choose a monthly or quarterly frequency, which allows them to monitor and improve service quality over time. In highly competitive sectors, more frequent evaluations may be necessary.
The key is to balance frequency with your team’s ability to analyse the results and implement effective improvements.
